中華職棒活動行銷與品牌忠誠度之研究—以品牌認同為中介變數
Event Marketing and Brand Loyalty in Chinese Professional Baseball League: Brand Identification as a Mediator
運動場館永續發展指標建構與評估
Construction and Evaluation of Sustainable Development Indicators for Sports Facilities
學校運動場館營運策略分析-以臺大運動休閒館為例
Business Strategy for the University Sports Area of National Taiwan University Sports Center
促銷方式、品牌知名度對消費者知覺價值與購買意願影響之研究-以運動鞋為例
Influence of Various Promotion Methods and Brand Awareness on Consumers’ Perceived Value and Purchase Intention: An Empirical Study of Sports Shoes
衝浪者流暢體驗關係模式之研究:兼論知覺風險之調節效果
Surfers’ Flow Experience Model: The Moderating Effect of Perceived Risk
冒險教育課程對國中曲棍球隊選手生活效能及團隊凝聚力之影響
Influence of Adventure Education Courses onLife Effectiveness and Group Cohesion among Junior High School Hockey Players
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